Is Proffee, a blend of protein shake and coffee, a fad, or a trend

Proffee is popping up all over social media such as TikTok, Instagram and Pinterest. I know many are thinking, what the heck is a Proffee? OK, it is basically a combination of coffee and protein drink, making the combination itself endless. The presentations are endless, and the taste can be adjusted to your own.

When you see these the first time at your local coffee bar, it will make you stop and wonder what it is. For coffee shops adopting it early they are seeing a big increase in sales.

Imagine getting your coffee for energy and your protein to rebuild all in one drink. It makes for the perfect combination to grab on the way to a gym. Many drink companies have adopted to this earlier such as coffee coke, just mentioning one. Social media has a way of instigating fads, but some of them like this one, just might be around long enough to be a trend. I hope to do more research on this and will post phots of places I can find this in Greece, where I am currently living, so be sure to check back later for more insights.

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